Report: Technology Adoption Analysis of Apple's Nudity Detection in Video Calls
This report analyses Apple's new AI feature from an academic perspective, drawing on theories of technological innovation, change management and ethical innovation. It examines how Apple has applied artificial intelligence to meet the growing need to protect users - particularly children - amid rising incidents of harassment and unsolicited images sent across online platforms.
Report: The Rise of Luxury Fruit: How Branding and Buyer Psychology Elevate Everyday Produce
This report analyses a phenomenon making waves around the world: luxury fruit - produce such as Omakase strawberries, Ruby Roman grapes and Japanese rockmelons priced at hundreds of dollars and turned into lifestyle symbols on social media. The trend raises a question: why are consumers willing to pay a premium for an everyday essential?
Report: Solar Disruption and the Grid Death Spiral: A Behavioural and Ethical Analysis
The rapid growth of solar power is destabilising national electricity grids in developing countries such as Pakistan and South Africa. As the wealthy switch to solar, the poor - who cannot afford access - are left to shoulder the cost of running the grid, leading to higher bills and frequent blackouts. Without fair policy, the green transition risks deepening social inequality.
Report: How A-listers Are Shaking Up the Consumer-Goods Business. The Rise of Celebrity Entrepreneurs in the Beauty and Lifestyle Sector
In today's digital era, A-listers are no longer just celebrities - they have become genuine entrepreneurs and founders. From Hailey Bieber with Rhode Skincare and Rihanna with Fenty Beauty to Ryan Reynolds with Mint Mobile, these stars are reshaping the consumer goods industry. They not only leverage their personal fame but also know how to build brands around personal values, modern marketing technology (MarTech) and a deep connection with the mindset of young consumers (Gen Z, Millennials).
Report: Britain's Worklessness Disaster: Inclusive Recovery or Risky Activation?
'Worklessness' is becoming a crisis in Britain, with a rapidly rising share of working-age people claiming benefits on health grounds. This report analyses the issue through cultural, ethical and social governance lenses. Rather than focusing solely on cutting costs, it proposes a more holistic approach: developing policy with cultural intelligence (CQ), unbiased communication, co-designed policy and the use of 'nudging' methods from behavioural economics.
Report: How Consumer Behaviour, Chinese Innovation, and Sustainability Goals Power Nepal's EV Revolution.
16,701 electric vehicles were imported into Nepal in the 2024-25 financial year - making up 73% of all four-wheeler imports and far outstripping petrol vehicles. China supplies more than 76% of Nepal's EVs, with brands such as BYD, Great Wall and MG dominating the market. Running an EV in Nepal costs just one tenth of running a petrol car - thanks to abundant hydropower and cheap electricity. Transport is the largest source of pollution in Kathmandu, where up to 19% of deaths are linked to air pollution (WHO). The report analyses why Nepal is aiming for 90% of private vehicles and 60-70% of public transport to be electric by 2030.
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